The most pronounced element of this composition is the letter „U”.
The two universally recognizable statistical graphs.
Since CSO is a government institution - we decided to base our design on things that can be correlated instantly with statistics.
Second most important aspect of this institution is to gather and to archive statistical data. Coming out from the letter “U” we arrive at a shape which also looks like a magnet.
The next step included placing the symbol into a rectangular form as well as balancing out all the proportions, based on the golden ratio.
To illustrate both ends of the data spectrum, we decided to use complimentary colors. They represent positive and negative (hot and cold if you will).
Blue is statistically the favourite color for most people. The complimentary color for blue is yellow.
Placing the mark alongside font element
The typography was chosen to contrast with the rounded corners of the logo form.
The 100th anniversary logo
We based the design on the forms and ratios from the original logo. The color palette remained the same as well.